Job Information
Berry Global Digital Marketing Strategist in EVANSVILLE, Indiana
Overview
Berry Global Berry Global, headquartered in Evansville, Indiana, is committed to its mission of ‘Always Advancing to Protect What’s Important.’ With $13billionin revenue for fiscalyear2019 on a combined pro forma basis from operations, Berry is a leading global supplier of a broad range of innovative nonwoven, flexible, and rigid products used every day within consumer and industrial end markets. Berry operates over290manufacturing facilities worldwide, on six continents,and employs over48,000 individuals.
At Berry, we pursue excellence in all that we do and are always advancing to improve the way we work along with the products and services we provide. Our culture fosters trust and partnerships through appreciation, acknowledgement, and inclusion. At Berry, we are continuously improving to support our mission and exemplify our values of partnerships, excellence, growth, and safety. To learn more about Berry, visit berryglobal.com
In this role the candidate will work with key stakeholders within the organization to share and manage
content across digital platforms to drive demand and revenue for Berry Global.
Responsibilities
Collaborate across functions to deliver an effective content marketing strategy and editorial plan to meet business objectives.
Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution, and measurement. Development of content, which is consistent with our brand voice, style, and tone.
Attain a working of knowledge of “design for sustainability” and take on role of educator and subject matter expert within Blue Clover. Present your knowledge internally, externally, and via social media content.
Identify and implement “off the shelf” digital tools to advance customer interactions and boost innovative capabilities.
Utilizes strong analytical ability to report key performance indicators across multiple channels (web, social media, and CRM tools). Make recommendations to improve the end-to-end customer experience and customer touch points.
Collaborate with internal teams to design and develop (web) landing pages that optimizes user experience to drive customer engagement for direct and in-direct revenue growth.
Advanced knowledge of Blue Clover capabilities/process and projects the confidence to give Evv corporate HQ tours in a unique, energetic manner resulting in a memorable customer experience.
Collaborate with sales teams to build relevant content – host meetings and meet with customers.
Manage customer engagements and capabilities tours.
Manage the Blue Clover website – maintaining site uptime, backups, and updates.
Designing and implementing creative marketing strategies to disseminate content for Blue Clover.
Meet with clients at Berry and some potential travel (less than 15%) to client’s locations.
Report progress of all marketing and digital content activities to the Design Innovation Director.
Design and execute internal and external email marketing cadences.
Qualifications
Bachelor’s degree in Marketing, Communications, Graphic Design, or related field
2-5 years of digital marketing experience
Strong team player with an exceptional positive attitude that sets an example for other team members
Utilize project management skills for special projects and marketing material deliverables
Advanced ability to prioritize multiple tasks in a fast-paced environment, be a critical thinker, self-starter
Advanced ability to collaborate and work with cross-functional teams; Excellent interpersonal skills
Ability to manage time along with project priority
Effective communication and interpersonal skills with all levels of the organization
Lead and facilitate in person meetings, conference calls and web calls.
Excellent written and verbal communication skills
Ability to maintain absolute confidentiality
Advanced experience with tools within Adobe Creative Suite
Packaging experience or knowledge is a plus
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. (https://careers-berryglobal.icims.com/jobs/19646/digital-marketing-strategist/job?mode=apply&apply=yes&in_iframe=1&hashed=-1834445335)
Location US-IN-EVANSVILLE
Job ID 2023-19646
Position Type Regular Full-Time
Location : Address PO BOX 959