Job Information
Berry Global MARKETING SPECIALIST - TAPES in EVANSVILLE, Indiana
Overview
About Berry
At Berry Global Group, Inc. (NYSE: BERY), we create innovative packaging and engineered products that we believe make life better for people and the planet. We do this every day by leveraging our unmatched global capabilities, sustainability leadership, and deep innovation expertise to serve customers of all sizes around the world. Harnessing the strength in our diversity and industry-leading talent of over 40,000 global employees across more than 250 locations, we partner with customers to develop, design, and manufacture innovative products with an eye toward the circular economy. The challenges we solve and the innovations we pioneer benefit our customers at every stage of their journey. For more information, visit our website , or connect with us on LinkedIn or Twitter.
THIS ROLE IS A REMOTE POSITION!
Purpose:
As a Marketing Specialist with our team, you'll help shape the direction for our top Pressure Sensitive Adhesive Tape brands. Working with our Channel Marketing Manager, you will be instrumental in crafting and refining our marketing messages, ensuring they resonate across every channel.
With your creativity, you will lead the development of marketing materials to capture attention and communicate our brands’ value propositions. You will also help lead the execution of the marketing strategy through tradeshows, website management, social media, literature creation, and sales tool development, implementing marketing initiatives aligned with our strategic plans and business goals.
Collaborating with internal and external partners, you'll develop marketing collateral that supports our product lines and strengthens our market position. You'll also serve as a subject matter expert and support our sales team, giving them the insights and tools to launch and promote new and existing products.
This position demands a blend of strategic thinking, creative vision, and an understanding of go-to-market strategies across a wide variety of industries—from aerospace to medical to building materials. You will be part of a team that values collaboration, and we will work together to build brands that stand out!
Responsibilities
Determine clear product positioning and communication strategies. Manage product positioning vehicles, including websites, tradeshows, marketing automation, social media, advertising, sell sheets, research, and presentations.
Visit customers, trade associations, and conferences to understand current trends and competitive challenges. Lead the coordination of small and large trade shows representing our products.
Work with commercial, product development, and product management teams to clearly articulate value propositions.
Support marketing budget alignment and management.
Manage brand standards. Support photoshoots, copywriting, artwork development, and packaging initiatives to meet brand standards. Manage external agency partners where applicable.
Qualifications
Bachelor’s degree in marketing, Business Administration or a related field required
5-8 years of experience in marketing for an in-house team or agency
Thorough knowledge of content marketing, marketing strategy, and communication vehicles
High proficiency level with MS Office applications
Proficiency in Adobe Creative Suite
Marketing automation experience is a plus
Excellent communication and organizational skills
Experience creating and editing marketing content
Ability to work well in high-pressure environment
Capability to build and foster excellent rapport with Sales, Product Management, and Product Development teams
Team player with the ability to influence without direct authority
Ability to travel required (20-30%)
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. (https://careers-berryglobal.icims.com/jobs/23588/marketing-specialist---tapes/job?mode=apply&apply=yes&in_iframe=1&hashed=-1834445335)
Location US-IN-EVANSVILLE
Job ID 2024-23588
Position Type Regular Full-Time
Category Sales & Marketing
Location : Address PO BOX 959